Senior Business Analyst (Checkout & Ordering for Buying Journey)

At Kramp, we are continuously improving the digital buying journey that powers our e-commerce platform, serving thousands of customers and generating over a billion euros in annual turnover. Within the Buying Journey domain, we work on critical parts of the experience such as search, navigation, recommendations, checkout, ordering, and delivery. This includes complex topics like availability, delivery promises, transport costs, pricing, and payments. We are currently modernizing key backend systems that power the checkout and order flow. Multiple systems, data sources, and business rules come together to determine what customers see and experience, from price and availability to delivery options and payment methods. This creates a unique opportunity, but also significant complexity. Understanding how data flows across systems and how this translates into the customer experience is critical to making the right decisions. If you are excited about combining data, technology, and customer understanding to improve complex digital journeys, this role puts you at the heart of it. What is your role? Your mission is to bring clarity to complexity and turn it into impact. You focus on the checkout, ordering, delivery, pricing, and payments domain, where multiple systems and data flows come together. You build a clear understanding of how these systems interact and how data drives the customer experience.

What success looks like after 12 months

Who are you? You are an analytical product professional who thrives in complex environments where systems, data, and customer behavior intersect.

Do you want to join us? In case you feel challenged by the above role description and requirements, we are interested in meeting you! Please use the application button and send your CV and cover letter. If you do not fully meet all requirements for this role, and you think you would be a good match for us, please apply and convince us.

• Analyze how data, systems, and user behavior shape the journey
• Map and structure data flows, dependencies, and logic behind customer-facing information
• Translate this into clear insights, requirements, and improvement opportunities
• Support Product Owners and teams in shaping features, priorities, and decisions
• Monitor performance and identify opportunities to optimize the journey
• Enable teams to make better decisions during discovery and delivery
• You are part of a team of Product Owners and Business Analysts, collaborating closely with engineers, architects, UX, and data teams across the Buying Journey.
• Clear and shared understanding of checkout, order, delivery, pricing, and payment flows across systems
• Transparency in how data drives the customer experience and business outcomes
• Complex topics translated into clear, structured requirements
• Product teams aligned and able to move into development with confidence
• Faster decision-making and reduced ambiguity across teams and stakeholders
• Measurable improvements in key parts of the buying journeyYou didn’t just analyze the journey. You helped improve it!
• 5+ years of experience as a Business Analyst or similar role
• Proven experience in bridging business and engineering across APIs, data flows, technical dependencies, user journeys, and complex digital products
• Able to structure problems and bring clarity in ambiguous situations
• Strong analytical mindset with experience in data analysis and performance tracking (experience with SQL and GBQ is a strong advantage)
• Experience with hypothesis-driven problem solving and experimentation such as A/B testing is a plus
• Experience in the Payments or Pricing domain is a plus
• Strong communication and stakeholder management skills with proactive, brings energy and maintains momentum
• This is a hybrid role, you’ll work from our Utrecht office minimum 2 days a week and the rest from wherever you’re most productive.

About us

Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional and involved. We speak our customers’ language, understand their challenges and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.

Working at Kramp means

… you belong here! ​Being part of our open business community​ … your work makes a difference!​ Have an impact on what matters … you will develop and realize​! Learn and realize your potential

• More about Kramp: https://www.careeratkramp.com/nl-nl (https://www.careeratkramp.com/nl-nl) Utrecht (NL)